Proper turns up the heat with new House Hot Sauce Lentil Chips

Proper is expanding its fast‑growing lentil chip range with the launch of Proper House Hot Sauce Lentil Chips, bringing a bespoke, chef‑developed hot sauce flavour into the UK snacking aisle for the first time.

The new release lands as demand for spicy snacks continues to surge. Spicy flavours in the crisps, snacks and nuts (CSN) category are now worth more than £528m and growing significantly ahead of the wider market. PROPER’s latest launch aims to tap into that momentum with a flavour profile crafted in‑house rather than sourced off the shelf.

To create the new variant, Proper worked with its development chef, Ed – the creator of the original Proper lentil chip – to develop a signature House Hot Sauce. The result is a lentil chip with controlled heat, a tangy finish and bold, vibrant packaging designed to stand out in a category traditionally dominated by more masculine cues.

The chips are gluten‑free, made with natural flavourings, and come in at under 100 kcal per serving. They will be available in both Sharing bags (85g) and Price Marked Packs (50g).

Tesco will be first to stock the new flavour from 20 January. Wider retail distribution follows in March. PMP formats launch across Nisa, Costcutter, Spar and Dhamecha from 2 February.

The launch will be supported by the latest wave of Proper’s Practice Proper Snacking campaign, spanning digital, sampling and in‑store activation.

The new flavour follows a string of successful launches for Proper, including All the Cheese and Prawn Cocktail lentil chips. The latter delivered strong incremental gains for the CSN category and has become one of the brand’s fastest‑selling innovations.

Sandie Dilger, chief marketing Officer at Proper Snacks, said the timing was right to introduce a standout spicy variant:
“Our Chips range keeps going from strength to strength as more people look for non‑potato alternatives to traditional crisps. We’re hot sauce obsessed in the office, so creating our own House Hot Sauce felt like the natural next step. Prawn Cocktail was our breakout launch of 2025, but I wouldn’t be surprised if this tops it – my money is on this one for the cult spicy hit of 2026.”

A growing force in UK snacking
PROPER SNACKS – home to PROPER and Eat Real – is now a top‑five UK snacking manufacturer, growing 10 times faster than the category in recent months. More than one in five households buys a PROPER SNACKS product annually, with six packs sold every second.

RRPs: Sharing bag (85g): £2.25; Price Marked Pack (50g): £1.25

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